Our Promise to the Planet.
Sustainability is not a label we apply to existing products. It is a design constraint that shaped Mi Bliss from the first material choice. Every decision — from the bamboo fibre topsheet to the PLA backsheet to the minimal packaging — was made with the environment as a non-negotiable consideration.
The Problem We're Addressing
500–800 Yrs
How long a conventional plastic-based sanitary pad takes to decompose in landfill.
45 Billion
Estimated number of sanitary pads discarded in India every year.
90% Plastic
The proportion of a conventional pad that is non-biodegradable plastic content.
No Waste Infrastructure
Most Indian communities lack dedicated menstrual waste disposal systems — pads are burned, buried, or dumped.
Our Material Commitments
| Component | Conventional Pads | Mi Bliss Choice | Environmental Benefit |
|---|---|---|---|
| Topsheet | Synthetic polymer | Bamboo fibre nonwoven | Biodegradable, renewable, low water crop |
| Absorbent Core | Virgin fluff pulp + SAP | Fluff pulp + bio-SAP blend | Reduced synthetic polymer content |
| Functional Layer | Chemical agents | Plant-based biopolymers | Non-toxic, biodegradable |
| Backsheet | PE (petroleum) film | PLA (polylactic acid) film | Plant-derived, certified compostable |
| Wrapper | Plastic film | Biodegradable film | Reduced plastic packaging |
| Adhesive | Synthetic adhesive | Biodegradable adhesive | Cleaner disposal |
Our Additional Commitments
Minimum Effective Dose
We use only what is needed in each formulation — reducing total material use, chemical load, and disposal mass.
Reusable Range
We actively promote our reusable pad and period panty range as the zero-waste alternative — and price it to make adoption accessible.
Minimal Packaging
Outer packaging is minimal and recyclable. We are eliminating all non-essential plastic from packaging by 2026.
Carbon Roadmap
We are developing a carbon accounting framework for our manufacturing process, with offset targets for 2026.
Supply Chain Ethics
We source materials from suppliers who meet our ethical and environmental standards. Full supply chain transparency is our goal.
Community Disposal
We partner with local NGOs to develop menstrual waste collection and composting pilot programmes in 3 communities by 2025.