Born from Purpose. Built with Science.
Vishva Jyotsna Enterprises Pvt Ltd — a pioneering social venture based in Ghaziabad, Uttar Pradesh. We exist at the intersection of women's intimate health, environmental sustainability, and social equity. Mi Bliss is not a product that happened to become a brand. It is a mission that found its form.
Who We Are
We are a team of people who believe menstrual care has been failing women — and the planet — for too long. Conventional pads focus on one metric: absorption. They were never designed to support intimate health, maintain vaginal pH, or biodegrade responsibly.
Mi Bliss was designed to change that. Every product in our range is the result of deliberate material science, health research, and a deep understanding of what Indian women actually need — not what the market decided to give them.
Health-First Design
Products engineered to actively support intimate health — not just manage leaks.
Science You Can See
pH technology, antibacterial systems, and 7-layer architecture with transparent claims.
Environmental Integrity
Biodegradable materials are central to our design — not a label we added later.
Social Mission
We exist to empower women: through better products, community education, and economic opportunity.
Indian by Design
Formulated for Indian women, Indian climates, Indian supply chains, and Indian realities.
Award-Winning Leadership
Led by Dr. Vishva Jeotsna — 25+ years, 7 international awards, millions reached.
Dr. Vishva Jeotsna
CEO, Social Entrepreneur, Women's Health Advocate.
Dr. Vishva Jeotsna holds a Ph.D. in Sociology with a focus on Women's Empowerment and an MBA from the Grenoble Graduate Business School (London Campus). Over 25+ years, she has worked in the field with organisations including AIIMS, CARE India, NITI Aayog, and the Indian Institute of Health Management and Research — touching maternal health, nutrition, gender equity, water, sanitation, and community development.
Her work took her to rural India's most underserved communities. She sat with women. She listened to the same stories — infections, shame, silence, lack of access. And she grew increasingly unwilling to accept these as inevitable.
She launched the Red Revolution campaign as Director of Prodigious Management Consultancy, reaching millions of women and girls across India with education about menstrual hygiene, dignity, and health. When the campaign showed her what was still missing — a product worthy of the movement — she founded Vishva Jyotsna Enterprises and built Mi Bliss.
Awards & Recognition
A legacy of earned trust and recognized social contribution.
Emerging Market Scholarship Award
HRH Prince Michael of Kent
Awarded £11,000 for exceptional promise in social development.
Alumni Excellence Award for Social Contribution
French Embassy & Grenoble Ecole De Management
Recognising long-term leadership in global and community development.
Exceptional Women of Excellence Award
Women Economic Forum
Awarded for tireless field contributions to maternal care and hygiene.
International Inspirational Women Award
International Recognition
Recognising pioneering strategies in rural intimate sanitation.
Women of Excellence Award
Indian Achievers Forum
Honouring outstanding leadership in social entrepreneurship.
CSR Times Award
CSR Times
Recognising impact achieved through the Red Revolution Campaign.
Iconic Women Award
Global Women Economic Forum
Awarded for exceptional leadership in promoting menstrual equity.
Our Vision & Values
Vision Statement
To establish a clean, infection-free, and plastic-free menstrual ecosystem across India, where sustainable intimate wellness is never compromised by cost, quality, or social taboos. We aim to inspire a circular lifestyle where menstruation begins with organic comfort and returns cleanly to nature.
Our Values
Dignity
Every woman deserves a menstrual experience free from shame, infection, and discomfort.
Integrity
We make science-based claims, substantiated by research — never hollow marketing promises.
Sustainability
Environmental responsibility is built into our design decisions, not added as an afterthought.
Equity
Menstrual health should be accessible across incomes, geographies, and communities.
Community
Impact is measured not in sales alone, but in lives changed and communities empowered.
Innovation
We continuously improve — every layer, every formulation, every process, every cycle.